Marketing Automation Statistics That Show Higher ROI in 2025

Marketing automation has emerged as one of the most reliable methods that companies can practice to efficiently and consistently scale. In 2025, automation is more than sending an email at a scheduled time or posting on social media; automation creates integrated, data-driven campaigns that deliver measurable outcomes.

Companies using automation are seeing an increase in Return on Investment, stronger customer engagement and more efficient workflows. The battle for attention has never been more competitive; companies are seeing a clear advantage in ROI if they scale personalisation, streamline campaigns, and apply data-driven insights.

Let’s look at the statistics to prove it.

Why is Marketing Automation important in 2025?

Marketing automation is no longer just about time savings. Marketing automation is about creating a seamless flow of strategy, execution and measurement. Organisations are using automation to:

Nurture leads more efficiently
Deliver personalised customer experiences at scale.
Decrease campaign costs
Deliver measurable revenue impact.
The statistics prove that automation is no longer a choice; it is a requirement.

10 Marketing Automation Statistics That Show Higher ROI in 2025

1. 58% of marketers feel that upselling is the most important goal of marketing automation

Marketing automation is allowing marketers to have more opportunities to upsell through automated marketing campaigns. According to Moosend, 58% of marketers believe automation’s biggest advantage lies in its ability to boost upselling.

2. Digital engagement increased for 77% of marketers who used automation

The digital marketing statistics show a significant move to digital media as the primary sales channel, as the markets have changed, and just about all customer paths are shifting to digital experiences. A Statista-sourced report found that 77% of marketers saw improved digital engagement. All thanks to automation, with one in five businesses generating 30–40% of sales online.

3. Marketing automation increased leads for 80% of businesses

According to Invesp, 80% of companies increased their leads through marketing automation. Lead Generation is considered the main goal of a marketing automation strategy for a good reason. Businesses can quickly adjust their strategies to maximise performance and achieve better results by tracking which campaigns are most successful.

4. 80% of marketers attribute their success to marketing automation

Startup Bonsai reports that 80% of marketers say automation played a key role in their success. Statistically alone, it is clear that marketing automation is vital to a business’s growth and success.

5. 45% of marketers say scoring and qualifying leads is a key function of marketing automation

As a critical function for targeted sales, scoring and qualifying are imperative to effective lead generation that is long-term and profitable in nature. Around 45% of marketers leverage automation for lead scoring and qualification, a vital function for smarter lead prioritisation according to Market.us Scoop.

6. 40% of marketers say automation improves organisational performance

Facts around marketing automation suggest some indirect motivators to enhance return on investment, on top of its direct effect on lead generation and conversion rates. A McKinsey analysis shows 40% of marketers believe automation enhances overall organisational performance through longer campaign lifecycles and improved retention.

7. Nearly 80% of marketers say automation increased conversions

Marketing automation does not just improve leads. Quixy reports that 51% of businesses currently utilise marketing automation, with 40% more planning to adopt it soon.

8.9% of marketers say that their client journeys are entirely automated

SharpSpring reveals that just 10% of marketers have achieved full automation across the customer journey. The majority of teams continue to use a combination of automated and human processes, particularly when managing intricate B2B transactions.

9. 2.56% of businesses are currently using marketing automation

Marketing automation, on average, is used by just over half of businesses and shows just how far these tools have come in a short space of time. Llcbuddy reports that 2.56% of businesses currently utilise marketing automation, with 40% more planning to adopt it soon.

10.86.1% of professionals are familiar with marketing automation

According to Liana Technologies, awareness of marketing automation has grown to 86%, up from much lower levels in previous years.

Final Words

In 2025, marketing automation is no longer a nice-to-have. It’s a must-have for business today. The evidence is clear: organisations that invest in automation yield a higher return on their investment, better customer engagement, and more efficient processes.

They generate more qualified leads, drive more conversions, and maximise upsell opportunities: automation allows marketers to scale their strategies to a level they could never manage in 2025.

The future is clear: organisations that successfully leverage marketing automation, and the best practices established by a growing number of leaders, will be industry leaders. Companies that wait too long to embrace automation run the risk of falling so far behind that they may never catch up, in a world where personalisation, efficiency, and data-driven insight are not a differentiator, but the expected standard.

Frequently Asked Questions

1. What are the statistics of automation?

About 79% of businesses use some form of marketing automation, with email being the most automated channel at 63%. Companies report major benefits like higher efficiency, reduced errors, and stronger ROI.

2. What are the results of marketing automation?

Marketing automation can generate 80% more leads and increase conversions by over 75%. Automated emails alone see much higher open, click, and conversion rates compared to manual emails.

3. How big is the marketing automation industry?

The marketing automation industry was valued at $6.45 billion in 2024 and is projected to reach $16.81 billion by 2032. North America leads in market share, while Asia-Pacific shows the fastest growth.

4. Is 73% of B2B marketers say email marketing is their most effective way of contacting prospects?

Yes, this statistic is accurate and confirmed by sources like Forbes Advisor. It shows that email remains the top-performing channel for B2B marketers to reach prospects.